麦肯锡：2022年时尚产业报告(英文 144 页)

The State of Fashion 2022

2022年时尚现状：不均衡的复苏和新领域

CONTENTS

EXECUTIVE SUMMARY 10—11

INDUSTRY OUTLOOK 12—17

GLOBAL ECONOMY 20—39

01: Uneven Recovery

How the Global Wealth Gap Is Impacting Fashion

02: Logistics Gridlock

Li & Fung: Facing up to Vulnerabilities in the Supply Chain

CONSUMER SHIFTS 40—63

03: Domestic Luxuries

JHSF: Betting Big on a Permanent Shift to Local Retail

04: Wardrobe Reboot

PVH: Harnessing Creativity to Cut Through the Noise

05: Metaverse Mindset

Gucci: Testing Luxury’s Opportunities in the Metaverse

FASHION SYSTEM 64—111

06: Social Shopping

Snapchat: Enhancing the Social Shopping Experience

07: Circular Textiles

Novetex: Encouraging Brands to Raise Their Game on Circularity Time for Fashion to Raise Its Sustainability Ambitions to Deliver on COP26

08: Product Passports

Aura Blockchain Consortium: Uniting Rivals to Make Luxury Goods More Traceable

09: Cyber Resilience

Five Imperatives to Protect Fashion Businesses from Cyber Risk

10: Talent Crunch

Farfetch: Adapting to the New Talent War

MCKINSEY GLOBAL FASHION INDEX 112—121

THE STATE OF BEAUTY 2021 122—129

内容

执行摘要 10—11

行业展望 12—17

全球经济 20—39

01：恢复不均

全球贫富差距如何影响时尚

02：物流僵局

利丰：正视供应链中的漏洞

消费者转变 40—63

03：国内奢侈品

JHSF：押注永久转向本地零售

04：衣柜重启

PVH：利用创造力消除噪音

05：元界心态

Gucci：在Metaverse中测试奢侈品的机会

时装系统 64—111

06：社交购物

Snapchat：增强社交购物体验

07：圆形纺织品

Novetex：鼓励品牌提高循环性 时尚的时间提高其可持续性雄心以实现 COP26

08：产品护照

Aura 区块链联盟：联合竞争对手，让奢侈品更具可追溯性

09：网络弹性

保护时尚企业免受网络风险的五个当务之急

10：人才紧缩

Farfetch：适应新的人才战争

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