麦肯锡：2020年时尚状况报告(英文 108 页)

行业对2020年并不抱有期望-建议明确战略很重要。

The State of Fashion 2020

CONTENTS

Executive Summary 10—11

Industry Outlook 12—15

Global Economy 18—31

01: On High Alert 19

02: Beyond China 23

Southeast Asia: A Region of Nuanced Opportunity 26

Russia: Signs of Resurgence in a Polarised Market 28

The GCC: A Region in Transition 30

Consumer Shifts 32—59

03: Next Gen Social 33

Want to See the Future of Social Media? Look to Asia. 37

04: In The Neighbourhood 43

Executive Interview: Pete Nordstrom 46

Unlocking the Power of Stores 50

05: Sustainability First 52

The Future of Upcycling: From Rags to Riches 56

Fashion System 60—87

06: Materials Revolution 61

Fashion’s Biological Revolution 64

07: Inclusive Culture 66

Executive Interview: Annie Wu 70

08: Cross-Border Challengers 73

Executive Interview: Wang Mingqiang 76

09: Unconventional Conventions 79

Executive Interview: Raffaello Napoleone 82

10: Digital Recalibration 85

McKinsey Global Fashion Index 88—99

Glossary and Detailed Infographics 100

End Notes 102

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