尼尔森：总体观众报告2018Q2( 英文 31页)

THE NIELSEN TOTAL AUDIENCE REPORT Q2 2018

HIGHLIGHTS FROM THIS Q2 2018 SUMMARY INCLUDE:

•U.S. adults spend 10 hours and 24 minutes per day connected to media

•Adults 50-64 spend more time per day on media than any other age group

•Adults 18-34 spend more time on digital than TV and TV-connected devices

•Black adults spend 2 hours and 22 minutes longer per day across all media than average

•TV and TV-connected device usage peaks during the 9pm hour

•Nearly three-quarters (73%) of media time spent at 11pm is consumed through the TV glass

•92% of adults listen to radio during the average week, more than any platform

•19% of U.S. adults listen to podcasts each week

•24% of households own a smart speaker

•vMVPDs exist in 3.4% of all TV households as of June 2018

•Over half of Asian American households have an enabled smart TV

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