麦肯锡-超越收入：重绘亚洲消费者地图(英文 88页)

The Future of Asia

Beyond income:Redrawing Asia's consumer map

Contents

In brief ii

1. Surging up the income pyramid 1

2. Ten consumer shifts that matter 9

3. Beyond income: Value shifts to new consumption curves 43

4. Time to redraw Asia’s consumer map 66

Epilogue: Imagine futures 72

Technical appendix 77

Acknowledgments 80

内容

简介

1. 在收入金字塔上攀升 1

2. 十个重要的消费者转变 9

3. 超越收入：价值转向新的消费曲线 43

4. 是时候重绘亚洲消费者地图了 66

结语：想象未来 72

技术附录 77

致谢 80

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