BCG and MIT studied how successful companies change their business and operating models as digital technologies reshape the way that they do business. Our goal was to learn how companies design the “next release” of themselves.
How Are Digital Businesses Different?
They use new digital technologies in two ways. They bake digital technologies into their products and services, and they interact with customers, employees, business partners, suppliers, investors, and regulators through digital channels.
Five Dimensions of Digital Business Design
Successful digital companies make explicit design changes in five dimensions of their businesses: customer experience, product and service offerings, ecosystems, control and alignment mechanisms, and ways of working.
Approaching Digital Business Design
The best digital strategies provide clear direction while remaining responsive to shifting circumstances and prospects. Good operating models incorporate tradition-al considerations, such as policies, processes, organization structures, and perfor-mance measures, but they also include the design dimensions discussed above.